Police forces across the
Officers will be increasing the use of roadside breath tests as well as 'field impairment tests' such as balance and co-ordination exercises to detect drug use. Police also warned revellers of the dangers of still being over the limit the morning after a night out.
They advised designating a non-drinking driver or making alternative arrangements such as getting a cab home from festive celebrations.
New radio and internet adverts are to be launched alongside TV adverts, cinema and in-pub advertising to help get the message across.
Campaigners will also be working with Coca-Cola Great Britain to help tackle drink driving through its 'Buy one Coca-Cola and get two more free' deal for designated drivers at one of 2,500 participating pubs.
This year will see more roadside stop and check operations than ever before, at all times of day and night and on all types of road. Police Offices will be stopping a large number of drivers and where appropriate, will arrest and bring offenders before a court.